Sell-Side vs. Buy-Side BizDev: Hunters vs. Evaluators and why you’ve likely mis-casted the role, missed an interesting product integration or wasted valuable time for you and a potential partner.
Typically, in any evaluation between two companies, there are two sides. The side that is “selling” a concept and the side that is “buying” the concept. The Business Development function can serve an important role, but the structure and process depends on which side of this discussion you are on.
Typically, in any evaluation between two companies, there are two sides. The side that is “selling” a concept and the side that is “buying” the concept. The Business Development function can serve an important role, but the structure and process depends on which side of this discussion you are on.
1 year ago
